A young woman with shoulder-length brown hair, smiling, wearing a black shirt and an olive-green button-up shirt, standing outdoors.

Design That Feels Intentional, Not Generic.

Hey, I'm Jessica Carlsen! I'm a graphic designer with a love for good typography, thoughtful details, and designs with a little personality. From marketing campaigns and packaging to digital experiences, I enjoy finding creative ways to bring ideas to life. Whether it's building a brand, designing an interface, or creating something that makes people stop and look, I believe good design should do more than just look pretty. It should have a purpose.

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My Design Process

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Dig & Discover

I dive into the problem, the audience, and what matters most. A little research goes a long way, and inspiration is everywhere if you know where to look.

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Dream & Draft

Sketch, mockup, prototype. Whatever it takes to bring ideas to life. This is where I explore possibilities, and no idea is too wild just yet!

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Polish & Perfect

Test, tweak, repeat. I refine the details until everything looks right, works right, and connects with the people it's meant for.

Selected Work

  • Logo for Lazy Magnolia Brewing Company featuring white text with a hop flower illustration on a dark background, part of a bottle opener on the right side.

    Lazy Magnolia Brewing Company

    Brand development, packaging, and marketing design for an established Gulf Coast brewery, from product labels and merchandise to promotional campaigns.

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  • A wooden floor with paint roller and mop placed against a small wooden table, and a large letter R with a wood grain texture overlaid on the image.

    Rafael Flooring Company

    A complete brand identity built around craftsmanship and quality, bringing a fresh, professional look to a local flooring company.

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  • Logo of Chandeleur Island Brewing Company featuring a stylized fish with a lighthouse and beer in it against a cloudy sky background.

    Chandeleur Island Brewing Company

    Packaging, event branding, and marketing materials that bring the personality of a coastal craft brewery to life across multiple projects.

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  • Collection of presentation slides and digital content about roofing company strategy, social media plan, branding, and project management, arranged on a table with a laptop and smartphone.

    BSL Construction

    Marketing pitch deck and advertising strategy focused on lead generation, messaging, and visual direction for a construction company.

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ABOUT ME

Design That Tells a Story

I've spent my career bringing ideas to life through branding, packaging, and marketing design, and I've learned that the best creative work starts with understanding the people it's meant for.

Curious, detail-oriented, and always experimenting, I love finding new ways to approach a challenge. Whether I'm developing a campaign, designing a digital experience, or getting a little too excited about typography, I'm all about creating work that's thoughtful, a little unexpected, and actually connects with people.

More about me

Let’s make it something really good.

Got an idea?

Whether it's a new opportunity, a creative collaboration, or a project that needs a fresh perspective, I'd love to hear about it.

Let's chat!