riemann family funeral homes
Campaign visuals and print design developed through agency collaboration.
industry
Funeral Services
Role
Freelance Designer (contracted through The Prime Time Agency)
scope
Billboard Design, Print Advertising, Social Media Graphics
The Challenge
Through The Prime Time Agency, Riemann Family Funeral Homes needed to extend the messaging from a television commercial into a cohesive campaign across outdoor, print, and digital platforms.
The agency established the core messaging and campaign direction, with a focus on communicating care, legacy, and trust in a way that felt both compassionate and clear.
My role was to translate this direction into visual concepts and execute designs across multiple formats, ensuring consistency, readability, and emotional clarity at every scale.
Strategy & Direction
Working within the creative direction provided by The Prime Time Agency, I developed multiple billboard concepts that explored different ways to visually communicate the campaign’s tone.
Each concept focused on:
Strong hierarchy for readability at distance
Balanced composition for clarity and professionalism
A visual tone that felt warm, respectful, and human
After a direction was selected, I refined the system through iterative feedback, including the introduction of a deep sapphire color palette that strengthened contrast while maintaining a composed, compassionate feel.
This direction became the visual foundation carried across all deliverables.
Design Execution
Under the direction of The Prime Time Agency, I executed a range of campaign assets across multiple formats.
Billboard Campaign
I developed three initial concept directions and refined the selected design for final production, ensuring clarity, legibility, and impact at large scale.Print Advertising
I designed a series of print ads, including half-page and full-page layouts, adapting the campaign visuals to support longer-form messaging while maintaining consistency with the outdoor work.Digital & Social Graphics
I created supporting social media graphics based on provided messaging, aligning each piece with the established visual direction while optimizing for digital formats.
Throughout the project, I collaborated closely with the agency, responding quickly to feedback and adapting designs within tight timelines.
Photography and imagery were provided by Riemann Family Funeral Homes or sourced from Pexels, and were selected to support the campaign’s tone and messaging.
Impact
This project highlights the ability to collaborate within an agency structure while taking ownership of design execution across multiple deliverables.
By translating an established campaign direction into a cohesive visual system, the work maintained consistency across outdoor, print, and digital platforms while supporting the agency’s broader marketing strategy.